• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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SMB IT Spending
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Worldwide, the SMB IT segment is growing faster than the Enterprise IT segment (a $460B market growing at 7% annually). Based on the this, and key technology areas where SMB offerings are dominant, IDC has expanded its research and consulting capabilities to enable technology suppliers to identify and successfully execute their SMB strategies.

IDC’s Small and Medium Business Services:

Small and Medium Business Markets: Global Overview
This service provides IDC's global, coordinated view of worldwide and regional small and medium business (SMB) markets. This service offers insights on overall trends and behaviors within the SMB market worldwide and presents a consistent "window" into other regional and technology-specific research that IDC conducts on SMB markets.

United States Small and Medium Business Markets
This service identifies opportunities for providers of advanced technology products and services that address the needs of U.S. firms with fewer than 1,000 employees. Forecasts are provided for technology products and services such as desktop and notebook personal computers, local area networks (LANs), and online activities. SMB brand and channel preferences, information sources, technology penetration, and both business and IT priorities are all discussed.

Small and Medium Business Markets: Mobility
This program analyzes the growing SMB market across three key mobile areas: software, device solutions and strategies, and mobile operator solutions and strategies. Research from this service addresses key software adoption trends and usage patterns and forecasts across key mobile software markets within the SMB space. This service also analyzes key mobile device adoption strategies, usage patterns, channel strategies, and trends across SMBs. Solutions offered by the mobile operators to the SMB space and SMB's adoption of key mobile solutions through mobile operators are also addressed.

Small and Medium Business Markets: Telecom, Broadband and Video
The Small and Medium Business Markets: Telecom, Broadband and Video service identifies opportunities for providers of advanced communications technology products and services that address the needs of U.S. firms with fewer than 1,000 employees. Forecasts and vendor profiles are provided for consumption of telecommunications products and services related to voice, communications, broadband, video, and cable television among small to medium businesses in the United States.

Canadian Small and Medium Business and Channel Partner Strategies
This service offers intelligence and expertise to help clients develop, implement, support, and manage effective SMB market and channel partner strategies. It also provides a comprehensive view of the SMB ICT market and the value of the channel in the market overall. This service is designed to assist vendors in understanding and segmenting the SMB market and channel partner ecosystem more effectively, and in creating better go-to-market strategies, including identifying key areas of opportunity, critical business and ICT spending priorities and trends, and the most effective channel strategies.

European Small and Medium Business Markets
This service analyzes prevailing modes of how Western European customers in different verticals/company sizes buy and implement technology solutions, grounded on solid primary research and consideration of business trends. SMB technology investments are analyzed by 16 verticals in16 Western European Countries and 4 company sizes. Our analysts provide insight into when and where the most active small and medium business (SMB) segments are likely to generate IT and telecoms business growth.

Japan Small and Medium Business Markets
This service analyzes the IT product and services demand and market opportunities in the SMB segment and complement IDC's Japan IT spending program. It provides IT vendors in Japan with insight into the rapidly developing SMB segment so that they can have a better understanding of the SMB market and develop critical strategies for tapping potential business opportunities.

IDC's SMB Special Study

Customer Insight into How to Develop, Sell and Deliver IT Services to the Midmarket

Data Protection in United States SMBs: Opportunity and Analysis

IDC's SMB Research Portfolio