• IDC Insights:

    Industry Focus:

    • Energy
    • Financial
    • Government
    • Health
    • Manufacturing
    • Retail

    IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.

  • ENERGY

    Areas of expertise:

    • Smart Grid
    • Clean Energy
    • Intelligent Oil & Gas

    IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.

  • FINANCIAL

    Areas of expertise:

    • Mobile Banking and Payment
    • Enterprise Risk Management
    • Cash Management & Liquidity
    • Buy Side Operations

    IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.

  • GOVERNMENT

    Areas of expertise:

    • Infrastructure Consolidation
    • Open Government

    IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.

  • HEALTH

    Areas of expertise:

    • EMR and EHR for Providers
    • Connected Health
    • Healthcare Industry Reform
    • Life Sciences Value Chain

    IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.

  • MANUFACTURING

    Areas of expertise:

    • Supply Chain Modernization
    • Next Generation Product Lifecycle Management
    • Operational Technology

    IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.

  • RETAIL

    Areas of expertise:

    • Retail PLM and Sourcing Optimization
    • Customer Experience (Retail Omnichannel)
    • Merchandising Strategies

    IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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Technology Coverage Areas

Our expertise ranges across many areas. See what we cover here.


 About IDC Consulting

 You can always contact us with questions or to request more information. E-mail us any time at idcconsulting@idc.com, or call 1-508-872-8200.

For our Europe, Middle East, Africa office, e-mail idcconsulting_emea@idc.com or call +44-208-987-7107

For our Asia/Pacific office, e-mail agupta@idc.com or call +65-6226-0330

Customer Outreach and Sales Enablement

  • Market position and value proposition development
  • White Papers and related messaging and outreach vehicles
  • Business value measurement metrics

Challenges

  • Creating a compelling value proposition and message
  • Demonstrating the business value of products and services
  • Reaching customers in different markets and regions with consistent, yet tailored messaging

Solutions

IDC's Customer Outreach and Sales Enablement Practice focuses on helping you create and communicate compelling messages to your customers and prospects. IDC White Papers are authored by IDC analysts who first demonstrate market needs and then relate how your product addresses those needs. White papers and related tools and programs can help you generate and more effectively qualify leads.

  • White Papers, Customer Case Studies, ROI metrics, and other content can be used as collateral to demonstrate your value proposition in print, electronic, and other media and forums.
  • Measuring Business Value analysis and Software Tools can help bolster your sales force's value story, shorten the sales cycle, and close more business.
  • Collateral tailored to local markets or customer segments
  • Seminars, education events, webinars, and conferences that communicate value via IDC experts

Representative Methodologies

Technologies Covered

See the complete list of technology areas we cover.

Contact us for more information.