This team provides comprehensive supply side/vendor evaluation encompassing a full range of Social Business processes supported by extensive and ongoing demand-side research efforts including end user interviews, surveys, and deal tracking.

As companies aim to capture feedback from the social Web, the Internet, and the broader network of constituents, collaborating in real time and supporting some work processes with social tools will become essential to build a more productive and dynamic business operation.


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Customer experience (CX) encompasses the software and processes that encourage better, more effective customer interaction and leverage and coordinate the broader organization with the intention of increasing intimacy between an organization and its prospects and customers. Social, mobile, and analytics are key technologies supporting the CX initiative and represent the market dynamics that suppliers must track, understand, and respond to.

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Our digital commerce research includes experience management (includes content management, commerce platforms, integration, and advanced analytics) for B2B and B2C; mobile commerce (mobile app marketplaces, built-for-mobile commerce capabilities); and the proliferation of shared services in EA/DC implementations.


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Socially-based interactions create social data that reflects the relationship of people to people, topics, ideas or locations. Social interactions may occur within employee, customer, or partner-based communities, as well as within public and private social networking environments and forums.


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