IDC's Personal Computing service provides qualitative analysis of the worldwide personal computer marketplace. This program tracks the progress and long-term impact of emerging and established trends in the PC market. New and traditional computing opportunities, such as mininotebooks (aka netbooks), media tablets (such as Apple's iPad), and consumer notebooks, are evaluated based on timely market intelligence from manufacturing sources, vendor input, component supplies and extensive knowledge of influential analysts. This service provides PC vendors, component suppliers, and investors with the information necessary to make critical business decisions.

• U.S. and worldwide PC industry developments by region, sub–form factor, and segment
• Analysis of notebook and LCD panel markets
• Analysis of interface technologies embedded into PCs
• Quarterly growth forecast by form factor, segment, and CPU
• Buying patterns among consumer and commercial PC buyers
• Changes in market share position among major vendors
• Shifts in distribution channels
• Detailed views of customer segments, including home, business, and public sectors

• Monthly IDC PC Review Newsletter (12 Issues)
• Worldwide and U.S. PC Client Sub–Form Factor Forecast
• Worldwide PC Interface and Technologies Forecast
• Worldwide and U.S. Portable PC Forecast by Screen Size
• Worldwide and U.S. Mininotebook Forecast
• Worldwide Tablet PC Forecast
• Worldwide and U.S. Home Server Forecast
• Worldwide and U.S. Media Tablet Forecast
• Worldwide PC Market Review (Quarterly)
• Worldwide PC Forecast Updates (Quarterly)
• U.S. Commercial and Consumer PC Buyer Surveys (Annual)
• Vendor Profiles

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment. To learn more about the analysts and published research, please visit: Personal Computing.

1. What are the environmental, secular, and competitive factors affecting buying choices?
2. What are the emerging trends in PC form factors?
3. What interface trends are emerging?
4. What are the winning strategies and innovative approaches of successful vendors?

IDC's Personal Computing service examines how PC and PC component vendors are positioning themselves to compete in the personal computer market. This service follows and analyzes the strategies, market positioning, and future direction of several providers in the PC market, including Acer, AMD, Apple, ASUS, Belkin, Compal, Dell, Dolby, Fujitsu, Hitachi, HP, Hynix, iGo, Intel, Lenovo, LG Display, Microsoft, Motorola, MSI, Nokia, Nvidia, Panasonic, Phoenix, Samsung, Sony, Synaptics, and Toshiba.

IDC provides you with the necessary intelligence to optimize, guide and support all aspects of the business planning life cycle from strategy and budget planning, through implementation, to ongoing measurement and assessment of results.

Consulting: Target growth opportunities, develop strategies for emerging markets and technologies, assess and measure custom market segments, drive global partner strategies, and create awareness for your products and services. Custom engagements leverage the unique strengths of IDC global and local market analysts. Tailored offerings such as ExpertROI® use IDC-branded content and tools to help you accelerate the sales cycle and powerfully communicate to your prospects.

Go-to-Market Services: Engage prospects through high-value IDC-branded assets and intelligently architected campaigns. This global marketing and editorial expertise center within IDC provides a flexible service model, enabling us to meet the needs of companies large and small. Deliverables range from a single call-to-action incentive to a series of IDC and/or cobranded programs designed to strengthen multitouch, global media campaigns.

Events: Network with industry colleagues and gain practical and strategic insights from groundbreaking research presented by IDC and industry experts. IDC events bring together technology buyers looking for the latest best practice research and sellers offering insights into how decision makers can use technology to gain competitive advantage and improve business value.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.