IDC's Canadian Consumer Technology Markets research analyzes and projects the market opportunity for innovative services and products offered to Canadians. IDC's focus begins with the demand-side view of the consumer and turns to the implications for service provider and vendor market opportunities. Benefits that clients should expect from this service are timely and topical updates on consumer adoption and behaviour through regular surveys, insight on consumer segmentation, informed analyst opinions on business model strategies, market forecasts, and guidance on the impact that new services and technologies will have on existing lines of business.

• Broadband and IP services to the home
• Consumer wireless services and mobile adoption
• Video content, cable, digital TV, and IPTV
• Residential phone services
• Home networking, PCs, devices, and peripherals
• Online behaviour and social media
• Vendor awareness and penetration
• Implications for consumer experience
• Buyer behaviour and customer segmentation models
• New consumer services and enabling technologies
• Business model innovation — new ways of capturing revenue
• Bundled and multiplay services for home markets

• Canadian Consumer Internet, Wireless, Phone, and TV Services Forecast 2010–2014
• Canadian Consumer Survey Results
• Smarter Segmentation for Serving the Canadian Consumer Market
• Canadian Consumer Behaviour: Value-Added Services

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment. To learn more about the analysts and published research, please visit: Canadian Consumer Technology Markets.

1. What is the market opportunity for fixed and mobile broadband services in Canada?
2. Are consumption patterns really changing — what does this mean for revenue growth among technology vendors?
3. How can marketers better target underserved markets?
4. What level of adoption do Canadians have with various consumer technologies?
5. How is online behaviour shifting TV and video viewing habits?
6. What are the competitive implications for cable companies, wireless carriers, hardware vendors, and retailers?

This service reviews strategies, market positioning, and future direction of several providers in the Canadian Consumer Technology Markets, including:

Apple, Bell, Bell Aliant Regional Communications, Cisco Systems, Cogeco Data, Data& Audio-Visual Enterprises Wireless (Mobilicity), Dell, Eastlink, Globalive (Wind Mobile), Google, HP, Intel, LG, Microsoft, Motorola, MSN, MTS-Allstream, Nokia-Siemens Networks, Primus, Public Mobile, RIM, Rogers Communications, Samsung, SaskTel, Shaw, Skype, TELUS, Vidéotron, Virgin Mobile and Vonage.

IDC provides you with the necessary intelligence to optimize, guide and support all aspects of the business planning life cycle from strategy and budget planning, through implementation, to ongoing measurement and assessment of results.

Consulting: Target growth opportunities, develop strategies for emerging markets and technologies, assess and measure custom market segments, drive global partner strategies, and create awareness for your products and services. Custom engagements leverage the unique strengths of IDC global and local market analysts. Tailored offerings such as ExpertROI® use IDC-branded content and tools to help you accelerate the sales cycle and powerfully communicate to your prospects.

Go-to-Market Services: Engage prospects through high-value IDC-branded assets and intelligently architected campaigns. This global marketing and editorial expertise center within IDC provides a flexible service model, enabling us to meet the needs of companies large and small. Deliverables range from a single call-to-action incentive to a series of IDC and/or cobranded programs designed to strengthen multitouch, global media campaigns.

Events: Network with industry colleagues and gain practical and strategic insights from groundbreaking research presented by IDC and industry experts. IDC events bring together technology buyers looking for the latest best practice research and sellers offering insights into how decision makers can use technology to gain competitive advantage and improve business value.

Whether you are a technology buyer or provider, IDC Insights' research translates today's global end-user requirements and trends into business opportunities for your organization. With dedicated businesses targeting energy, financial services, government, healthcare, manufacturing, and retail, IDC provides unmatched integration of global technology and vertical industry expertise to deliver industry-specific customer intelligence that gives clients a powerful business advantage.

Connect and engage with a global network of business and IT professionals in the first-of-its-kind end-user community at http://idc-insights-community.com.