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- International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.
IDC Insights
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- IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
Energy
- Areas of expertise:
  - Smart Grid
  - Clean Energy
  - Smart Oil & Gas
- IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
Financial
- Areas of expertise:
  - Mobile Banking and Payment
  - Enterprise Risk Management
  - Cash Management & Liquidity
  - Buy Side Operations
- IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
Government
- Areas of expertise:
  - Infrastructure Consolidation
  - Open Government
- IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
Health
- Areas of expertise:
  - EMR and EHR for Providers
  - Connected Health
  - Healthcare Industry Reform
  - Life Sciences Value Chain
- IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
Manufacturing
- Areas of expertise:
  - Supply Chain Modernization
  - Next Generation Product Lifecycle Management
  - Operational Technology
- IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
Retail
- Areas of expertise:
  - Retail PLM and Sourcing Optimization
  - Customer Experience (Retail Omnichannel)
  - Merchandising Strategies
- IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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The Executive Advisory Group

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The Executive Advisory Group is your resource for marketing and selling excellence. In this research and advisory area, we help clients with planning, budgeting, resource allocations, and productivity improvements. Research includes deep benchmarking for making sales and marketing budget decisions, as well as efficiency and effectiveness metrics to assess ROI. Case Studies and Peer-to-Peer Board Meetings provide guidance for adopting best practices. A majority of the largest IT vendors have now standardized on the research and guidance from the Executive Advisory Group at IDC as the foundation for their on-going planning processes.

Latest Research

IDC 2013 Tech Marketing Barometer Study Special Insight: Cloud Software Versus 2nd Platform Marketing Trends
May-13

The Future of Optus Business
May-13

Sales Advisory Service Best Practices Report: Sales Specialist Strategies
Apr-13

The EAG Team

Richard Vancil
Vice President
Executive Advisory Group
@richvancil

Kathleen Schaub
Vice President Research
CMO Advisory Service
@kathleenschaub

Gerry Murray
Research Manager
CMO Advisory Service

Sam Melnick
Research Analyst
@sammelnick

Jason Cunliffe
Consulting Director

Henry Morris
Senior Vice President,
Worldwide Software and
Services Research

Michelle Blondin, Marketing Manager,
Custom Solutions & Strategic Marketing

Marketing Excellence

How much should I be spending on marketing programs?
How have marketing investments changed in social and digital media?
How can I improve marketing's alignment with Sales via Sales Enablement?

Sales Enablement

What are the top three ways to increase Sales Productivity?
How should I organize my Sales force?
What are some best practices for Customer Intelligence for Sales?

Marketing Automation

What element of my Sales processes should I automate?
What are my peers doing with Marketing Automation?
How can Automation improve Sales Enablement?

From the Technology Marketing Blog

2013 Cloud Marketing Trends
Best Practices for Paid Social Media
State of Marketing Operations 2013

From the Sales Productivity Blog

3 Ways for Sales to Leverage Marketing
Win-Loss Analysis to Improve Sales Productivity
A Vision for Your Sales Excellence Team

Tech Talk Video