IDC Insights:
Industry Focus:
- Energy
- Financial
- Government
- Health
- Manufacturing
- Retail
IDC Insights lines of business assist businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research and analysis is focused on mitigating technology risks and maximizing the effectiveness of IT investments.
ENERGY
Areas of expertise:
- Smart Grid
- Clean Energy
- Intelligent Oil & Gas
IDC Energy Insights assists energy businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the utility and oil & gas industries.
FINANCIAL
Areas of expertise:
- Mobile Banking and Payment
- Enterprise Risk Management
- Cash Management & Liquidity
- Buy Side Operations
IDC Financial Insights assists financial services business and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the banking, insurance, and securities and investments industries.
GOVERNMENT
Areas of expertise:
- Infrastructure Consolidation
- Open Government
IDC Government Insights assists Government and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the Federal/Central and local/provincial Governments.
HEALTH
Areas of expertise:
- EMR and EHR for Providers
- Connected Health
- Healthcare Industry Reform
- Life Sciences Value Chain
IDC Health Insights assists health businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries.
MANUFACTURING
Areas of expertise:
- Supply Chain Modernization
- Next Generation Product Lifecycle Management
- Operational Technology
IDC Manufacturing Insights assists manufacturing businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues associated with design, development and distribution of goods across markets.
RETAIL
Areas of expertise:
- Retail PLM and Sourcing Optimization
- Customer Experience (Retail Omnichannel)
- Merchandising Strategies
IDC Retail Insights assists retail businesses and IT leaders in making more effective technology decisions by providing insightful fact-based research and consulting services. Our global research analyzes and advises on business and technology issues facing the retail industry.

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IDC Research – Executive Advisory Group – Sales and Marketing Strategies

The Executive Advisory Group

The Executive Advisory Group is your resource for marketing and selling excellence. In this research and advisory area, we help clients with planning, budgeting, resource allocations, and productivity improvements. Research includes deep benchmarking for making sales and marketing budget decisions, as well as efficiency and effectiveness metrics to assess ROI. Case Studies and Peer-to-Peer Board Meetings provide guidance for adopting best practices. A majority of the largest IT vendors have now standardized on the research and guidance from the Executive Advisory Group at IDC as the foundation for their on-going planning processes.